If you do nothing else to promote your small business web site, do this
Register your business location and web site with Google Local. Your web site itself may rank low for the search term “Brooklyn bike repair”– but without doing a single thing to your web site, you can...
View ArticleDoes your web site say what you are?
I am repeatedly amazed by how many businesses, large and small, do not define themselves on their web site home pages. When I point this out to clients, they are stunned. Take, for example a Brooklyn...
View ArticleFree Offer: SEO audit for small Brooklyn businesses
For the month of October, I am offering a free SEO audit to any independently owned small Brooklyn business, entrepreneur, or sole proprietor with an existing web site. What does this mean? Send me...
View ArticleNotes from a Handful of SEO Audits – Part 2: Stream your blog posts and...
This month I’ve been auditing some small, local Brooklyn web sites for searchability, or more accurately, findability. In Part 1 of this article, I touched on a few elements that help a page stand out...
View ArticleWhy Local Matters
The Internet, to many, is an opportunity for global exposure. So, why focus on local markets? There are several reasons. Money that you spend outside your local area or at chain stores, whose...
View ArticleGoogle Places Allows Spam Reviews
Unfortunately, Google is failing to crack down on fraudulent spammers who post negative reviews about their competitors. This particular spammer is a local cabinet maker who posted two dozen 1-star...
View ArticleGoogle Places Owner-Verified Listings Overwritten by Other Databases
A client of mine– a lawyer–, once hired an, as it turned out, less-than-honest online marketing firm that promised SEO services for a rather steep monthly fee. The promised leads were not generated,...
View ArticleOut with Google Places, In with Google+ Local
Everything you need to know about the conversion from Google Places to Google+ Local Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search Google+ Local to Replace Places...
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